What am I paying for with Trek U Pro? Is it really worth it?
Everybody knows that better trained employees perform better and earn more money for their store, so why does Trek charge for Trek U Pro when every other brand gives product training for free?
Trek offers two education experiences: Trek University Basic and Trek University Pro.
Trek U Basic is the best-in-class product training most bike retailers expect. It’s a free service that teaches Trek, Bontrager, Electra, and Diamant product knowledge as well as service tips on proprietary products and basic training on Trek programs like Trek Care warranty, Ascend, Trek Financing, and Lead Lists.
Trek U Pro goes way beyond product training. It delivers a holistic set of curriculums teaching bicycle retail strategy, tactics, and ground-level practice that earn more money. Trek U Basic teaches product. Trek U Pro teaches how to win at your job and how to win at bike retail. It’s real professional training for real professionals.
Trek U Pro provides three times more educational material to help you win.
If you want high performing staff, if you want to reduce the time you spend training your people, if you want professional business and leadership development, and if you want to make more money, you want Trek U Pro.
Trek U Pro extras
- Ascend training is integrated within job role curriculum in Trek U Pro to teach salespeople, service advisors, techs, and managers how to use Ascend in their day-to-day, streamlining their workflows. Pro training teaches people how to do their job better and faster using Ascend.
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Job role-based curriculum: Trek U Pro doesn’t train your staff for you, but it makes training your staff easier, faster, and more effective. Each curriculum in Trek U Pro’s JOB ROLE training goes beyond online coursework with included workbooks, offline activities, and job-shadow guides to make it easier to train staff and to make sure that training sticks.
- Store Manager Academy teaches the fundamental concepts and skills to manage bicycle retail. From things like how to read a P&L and measure the profitability of the business, to building staffing plans and employee schedules, to recruiting, hiring, and managing a team, and managing inventory.
- Sales Academy provides a simple, easy to follow development path that takes a brand-new employee with no experience to a functional, value-adding team member on day one, and a reliable salesperson by day 8. Upon that solid foundation, the sales academy builds effective sales tactics and skills.
- Service Academy begins with our bike assembly curriculum. Geared at a new hire with no experience, it teaches how to assemble bikes efficiently. Building on that foundation includes curriculum covering the most common labor SKUs for technicians, service advising, and managing work orders through Ascend.
- Level 5 Leadership library: The best minds in business and leadership sharing their expertise and practical advice with you. Use our Level 5 Leadership program to develop your will, humility, team, and vision through video lessons, workbook activities, and guided discussions.
- Service Continuous Improvement events: A deep dive into your service business and benchmark vs other similar retailers’ service centers to identify your strengths and opportunities. The event concludes with a set of clear, achievable action items. When a retailer completes the action items, their service business grows by $20k on average.
- Huddle Games: A set of card decks and five-minute games sales staff can play during a morning huddle or down time to sharpen their sales skills. Huddle Games takes the awkward out of role playing and turns it into fun. Practice collecting and connecting dots to make big sales in a way that’s approachable, fun, and most importantly – effective.
- DOTS benchmarking: Trek U Pro subscribers get unfettered access to go behind the curtain at a Trek-owned store to learn exactly how they run their business. See Trek’s plays in action, learn how they arrange store layout and design to complement our plays, explore the challenges their facing and how they’re tackling them. Walk away with a deeper understanding of Trek retail and how you can use Trek’s tools in your own business.
The benefits of Trek U Pro are huge, and so are the returns on your investment
Employees who have completed Trek U Pro sales curriculum and earned Sales Guide, on average, sell $45 more per hour worked than employees who have not.
Trek U Pro provides the content, activities, and framework to make training fast, easy, and effective. For most retailers, the payoff for Trek U Pro comes in under a month of incremental sales.